Hospitality
Architecture
Our hospitality architects combine their deep industry expertise with emerging trends across other sectors, to craft memorable hospitality experiences. As a full-service firm, we bring global resources and exceptional talent to each hospitality project.
Interior Design
Gensler partners with leading global hotel brands and developers to redefine design experiences for guests as well as staff members. Our team of hospitality interior designers bring expertise in F&B, spa, wellness spaces, meeting rooms, event spaces, fitness clubs, and branded residences.
Master Planning
Based on methodical research and analysis, we plan for the complex balance of elements needed for projects to be successful, sustainable, and attractive while maximizing the effective use of the total asset. Drawing inspiration from a wide spectrum of disciplines, our team delivers memorable experiences across all scales.
Brand
Our brand design teams are storytellers who create engaging experiences utilizing a holistic approach. By integrating interior design, communications, messaging, graphic design, signage, and wayfinding, we design hospitality environments that immerse people in a brand’s philosophy.
Nekajui Ritz-Carlton Reserve
Hyatt Regency Irvine
Signia by Hilton Atlanta
The Clift Royal Sonesta Hotel
Parx Hotel and Casino
Walt Disney World Swan Reserve
Custom House Quay
Hilton La Sabana
American Airlines & British Airways Premium Experience at JFK International Airport
citizenM NoMa
Atari Hotels
Reverb by Hard Rock Hotel Atlanta
ORIGINS Astral Lodge
Hilton Saigon
Jon Batiste’s Jazz Club at Baha Mar
The Waylen Hotel
Oscar Mike Sports & Training Center
Westin Cocoa Beach Resort & Spa
Steamboat Base Village Redevelopment
New York Mets Citi Field
Dual-Brand voco Holiday Inn
High Street Place
ITC Colombo One Hotel & Residences
Watermark Hotel
The Current at CIBC SQUARE
Penn National Gaming York Casino
Holland Casino Venlo
Signia by Hilton Wins IIDA Georgia’s Best of the Best 2025 Awards
Gensler Dallas’ Steven Upchurch Shares Insights on The Growth of the Hospitality Industry
Luxury Travel Advisor Highlighted Gensler’s Design of Origins Astral Luxury Lodge
Hospitality Design Magazine Rounds Up the Top Trends in Restaurant Design With Industry Leaders
Hospitality Design Rounded Up the 76 Most-Anticipated Hotel Openings of 2025
Hospitality Design Shared Insights From Industry Experts on This Year’s Top 8 Hotel Design Trends
Lori Mukoyama Sits Down with Hospitality Daily to Discuss Gensler’s Design Forecast and What’s Next for the Hospitality Industry
Gensler’s Design of the Jon Batiste Jazz Club at Baha Mar Embodies the Richness of Bahamian Culture
How Hotels Are Developing Signature Scents To Communicate Their Brand in Hyper-Local and Memorable Ways
Hospitality Design Featured Gensler Hospitality Leader Tom Ito on Its “What I’ve Learned” Podcast
Hospitality Design Celebrates Hospitality Leader Tom Ito as a 2024 Platinum Circle Inductee
Inside the St. Regis Chicago, Featuring Luxe Interiors by Gensler and KTGY Simeone Deary Design
Boutique Design Recognized Hyatt Regency Irvine as a 44th Annual Gold Key Awards Finalist
Gensler Dallas Interior Designer Alexis Gillum-Cousby Named to Boutique Design’s Boutique 18
The Delta One Lounge at JFK International Airport Is “A Merger of Luxury and Functionality”
Gensler Principal Siobhan Barry Spoke on a Panel at Travel + Leisure’s The World’s Best Summit 2024
Interior Design Listed Gensler As the #2 Firm on Its List of 2024 Hospitality Giants
Bisnow Interviewed Gensler’s Alejandro Guerrero About the One-of-a-Kind Miyako Hotel in Plano
HD Expo + Conference Hosts a Panel on Luxury Hospitality and How Brands and Hotels Can Provide Meaningful Experiences
Gensler and Hotel 1000 Seattle’s Amenities Space Redesign Includes a Lobby, Bar, and Virtual Golf Suite
Design Middle East Recognized Hospitality Leader Diane Thorsen on Its Powerlist Influential 30 Architects 2024
The Gensler-Designed Signia by Hilton Debuts in Atlanta
Signia by Hilton Debuts Its Flagship Hotel in Atlanta
The $450 Million Signia by Hilton Hotel Opens in Downtown Atlanta
How Art-Forward Hospitality Experiences Attract Workers and Influence the Guest Experience
Cultural storytelling and emotional hospitality spaces create meaningful destinations.
Travelers will continue to seek profound and meaningful connections with their destinations, leading hotels to collaborate with local communities to create hyper-localized, immersive experiences.
Hotels won’t just accommodate; they’ll predict, surprise, and delight.
To captivate visitors and elevate revenue, hotels will have the ability to transform each stay into a bespoke journey. Guests will have access to tailormade on-site activities, hyper-personalized services, and customizable suites in which guests can choose amenities, scents, and decor styles.
Hotels revitalize the ecosystems and communities they call home.
True luxury is no longer confined to opulence; it now includes meaning and impact. This will push hotels to revitalize their surrounding landscapes with regenerative design. Rewilding will revive local wildlife, bring back indigenous plant species, and inspire architecture that naturally responds to the climate.
Tom Ito
Lori Mukoyama
Diane Thorsen
Siobhan Barry
Pete Chalfant
Julia Chang
Hogan Chun
David Darlington
Kirk Ellis
Rick Fawell
Robert Fischel
Jack Paruta
Trevor To
Rashana Zaklit
The Evolving Role of Hotels in Retail-Driven Mixed-Use Environments
What Do Consumers Want? Gensler’s U.S. Consumer Experience Report Uncovers Key Insights
How Immersive Food and Beverage Experiences Are Redefining Hospitality
Using Narrative Design and Local Context to Create Authentic and Memorable Hospitality Experiences
What Spa and Wellness Spaces Can Teach Us About Transforming Behavior
A Story of Transformation: Hyatt’s Unique Blend of Community and Hospitality
Expanding New Frontiers: Redefining Hospitality in Latin America
Luxury + Convenience: Why Branded Residences Are in Demand Across the Globe
Why Hospitality Must Adopt the “Leave No Trace” Mindset
Trends to Watch Shaping the Future of Hospitality in Las Vegas and Beyond
New Atlanta Hotel Blends Southern Hospitality and Design Excellence
The Trends Shaping the Future of Hospitality
What Makes a Great Retail Experience? Community, Connection, and Exhibition
How Changing Traveler Demands Are Reshaping Hospitality